Facebook vs Vk

Facebook vs Vk

In the long run, I am very interested in following the development of Facebook and Vk. It’s interesting not even from a user or business point of view, but philosophically and historically. These two social networks are surprisingly built on completely different basic principles, which reflect the opposite mentalities of those countries and those political systems where their creators were born and raised.

Facebook is as open as possible to the outside world. He considers himself a part of the Internet, and acts to enrich it and receive maximum dividends from the fact that he is part of a large, global world.

Vkontakte strives for maximum closeness, to exist in the form of the “Internet on the Internet” (well, a purely “Iron Curtain” with a permissive system of going abroad).

Facebook is happy to give traffic outside (which is why it receives even more traffic from outside).

Vk fixes all kinds of obstacles to the return of traffic.

Facebook in every possible way develops viral tools for disseminating information useful to users (i.e., in every possible way encourages the principle of free distribution of information).

VK, on the contrary, drowns out viral tools, believing that "if you want to disseminate information faster, pay for advertising."

Facebook first created the most free market environment and the best conditions for business and application developers to work. This naturally attracted those - and in just a year with little competition in this social network it grew so much that companies and application developers began to pay huge amounts of money to the FB for advertising.

Vk said stupidly: if you want to launch a branded application - give an entrance fee and a monthly tribute. And the fact that the size of the tribute is very large for an application that has not yet earned and it is not known how it will go is your problem.

You make an application on Facebook, publish it - and it works. An application can be closed only if it violates Facebook rules and users complain about it.

In Vk, all applications must undergo pre-moderation - you never know what someone will do there, and suddenly something happens!

Facebook is absolutely open for integration with other services. Found an interesting video on YouTube and want to share it with your friends? No problem, give a link to the video on Facebook, and friends can watch it right here (without, by the way, violating the copyright of the person who posted it on YouTube).

But: did you find an interesting video on YouTube and decided to share it with your friends on Vkontakte.ru? No problem - with * publish it from the copyright holder from YouTube, using dances with a tambourine, download the swf file, upload it to Vkontakte, and only then your friends will be able to enjoy the results of copyright infringement.

Facebook decided to earn more from the introduction of its currency, introduced it, but at the same time did not prohibit other payment methods.

Vk decided to make money in its own currency, introduced it, and God forbid, you don’t want to accept the payment in votes ... At the same time, on Vkontakte’s side, the attitude to your own currency is, to put it mildly, dismissive - for example, placement of a branded application cannot be paid by votes that you earned, you can only use the votes that you bought directly from Vk using wire transfer.

Facebook has a roadmap, which indicates what important changes in the service will occur in the future - so that the business can prepare in advance for them, and this was not a surprise to them.

Vk introduces the most important changes to the rules and services without any notice - for example, the Hallmark TV channel invested money in creating an application, launched it, on the same day Vk introduced a clause on the prohibition of external links into the rules, and instantly blocked this application for violation of this clause.